Robert Thomson's Articles in Marketing

  • Trade Show Exhibiting Tips
    Information on how to achieve a successfull exhibition or trade show. This article will help you increase you ROI at exhibitions.
  • Trade Show Displays - Styles to Choose for Enhancing Business Image
    It is no longer enough to show up at a trade show with samples of a product. Consumers expect a professional atmosphere. Trade show displays have become quite sophisticated. There are several styles of trade show displays to choose.
  • Tips For A Successful Marriage
    Successful marriage tips really can make the difference in a marriage. Sometimes they may seem a little obvious or trite, but you'll usually find that simple solutions are the best ones.
  • The What is Next? Process for Creating A Winning Competitive Strategy
    The new heart of the process is the question "what is possible?".
  • The Strategy Is the Brand
    The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.
  • The Scion Brand: True Innovation in Marketing
    The Scion brand is truly a marketing innovation come true for its umbrella company Toyota based out of Aichi, Japan. Their subsidiary brand has catered to a target market previously ignored by other car manufacturers; it has literally revolutionized the car industry with its new youth oriented Scion brand.
  • The New Market Segmentation
    The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.
  • The Best Kept Secret of Successful Differentiation
    I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation that will not be not imitated by your competitors, even though it will bring you unmistakable success with consumers.
  • The 5% That Determine Your Company's Success
    The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things.
  • Marketing Budgets 101
    Provides information on creating marketing budgets for websites and promotional products.
  • How Can You Lure Consumers Into Loving Your Brand?
    Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.
  • Creating Meteoric Successes in Marketing
    The Marketing Hits' Formula and its implementation method allows for marketing innovation that will be accepted with immediate enthusiasm by target consumers and will spread virally.
  • Creating Brands That Provide Psychological And Social Benefits Beyond The Product
    The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product\service\company themselves can provide. A value which becomes the major motivation for consumers to desire the product.
  • Business Card Design That Works
    This article illustrates how can the design of the business cards affect greatly on your marketing results. It also states how to achieve the best result.
  • Branding to Build Your Business
    Branding is a business practice every business big and small should include in their marketing efforts. Learn some simple techniques to increase your brand presence.
  • Banner Stands- Make an Impact at Your Next Exhibit
    When participating at any live event as a vendor or seller it is important that you present yourself and your products in a professional, appealing manner.
  • Affiliate Marketing other Income Streams
    I am going to tell you a little about my experiences in affiliate marketing, how to monetize sites, how to build sites, and new ways to market them.
  • Affiliate Marketing means take action now
    Information is free, but searching for it is not, it takes hours of your time. Buy something good to get you headed in the right direction immediately.
  • A Reverse Funnel System Review
    This article is to give a clear insiders review of the reverse funnel system. I’ve been testing the reverse funnel system for 6 weeks now and my results have been beyond what I expected.
  • A Reality Check On Your Marketing Strategy
    The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense.
  • 4 Techniques To Sell A Site With No Traffic
    This article demonstrates 4 techniques on how to sell websites with no traffic.
  • $2000 for One Hour of Work... Explained
    Ever wondered why you see so many of those freebie pop-ups that claim to offer you thousands of dollars in winnings for free? Ever thought for a second that they might be right?

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